About Us
Rooted in the charm of the Orient, Jawhart Alsharq Sweets was founded in 1975 by Mr. Subhi Ameen, becoming a name synonymous with tradition, elegance, and exceptional craftsmanship.
From the very beginning, our identity has been shaped by authentic, traditionally crafted Arabic sweets and thoughtfully curated assortments. Every creation reflects meticulous attention to detail, ensuring the highest standards of quality and taste.
For more than 50 years, we have proudly carried this legacy into the modern era—preserving our heritage while embracing innovation. Our commitment to excellence remains unwavering as we continue to offer uniquely crafted flavors inspired by time-honored recipes.
Our vision is simple: to keep the rich heritage of Arabic sweets alive and flourishing. We continuously enhance our production processes while remaining true to the foundations of quality and originality that define us.
With a long-standing presence in the market, Jawhart Alsharq Sweets continues to grow—driven by the trust, loyalty, and enduring support of our valued customers.
A Variety of Sweetness
Every item we create tells a story—expressed through rich, refined flavors that take you on a journey of indulgence and delight. Jawhart Alsharq Sweets proudly offers a wide selection of expertly crafted Arabic sweets, designed to satisfy every taste.
Our range includes beloved classics such as baklava, maamoul, kunafa, cakes, and many other irresistible creations. Guided by a team of skilled professionals, we continually explore new techniques and ideas to bring innovative flavors and textures to life for true sweet connoisseurs.
Where Tradition Meets Innovation
Our team of skilled professionals continually explores new methods to craft distinctive sweets and desserts for discerning connoisseurs. We offer a rich and diverse portfolio of traditional favorites and innovative creations, each prepared with exceptional care and flavor.
Customer satisfaction is at the heart of everything we do, and we take pride in delivering outstanding products alongside thoughtful and efficient service. To elevate every celebration, we introduce seasonal specialties and creatively designed gift packaging suited for all festive occasions.
Strict hygiene standards and comprehensive quality checks are upheld at every stage of production—from preparation to final packaging and dispatch. We believe packaging should be as refined as the product itself, elegantly reflecting the excellence and identity of the Jawhart Alsharq brand.
Quality Assurance
Quality is the cornerstone of every successful business, and at Jawhart Alsharq Sweets, it is the foundation of everything we do. We are fully committed to delivering products that reflect our high standards, professionalism, and dedication to excellence.
Our quality assurance team conducts rigorous inspections and testing across advanced manufacturing equipment and processes. Excellence is maintained at every stage of production—from the careful selection of raw materials to final packaging and dispatch to our valued customers.
Each step of preparation is closely supervised by experienced specialists with deep expertise, ensuring consistency, safety, and superior taste in every product.
As Jawhart Alsharq Sweets continues to grow and expand, we have strengthened our local presence and successfully reached international markets. This progress is supported by our adherence to global food safety standards and the attainment of recognized certifications, including HACCP and ISO 22000:2018.
